In the 2021/22 season, Juventus sold both Rodrigo Bentancur and Christian Romero.

Bentancur was sold for €19 million to Spurs at the age of 24 after becoming an important member of the Old Lady’s midfield, regularly starting alongside the likes of Manuel Locatelli, Weston Mckennie and Adrien Rabiot. Bentancur was signed by Juventus in 2017 for €30 million.

Christian Romero was bought for €31.5 million from Genoa in the 2019/20 season. The Argentina international was loaned back out to Genoa and then to Atalanta who bought him for $17 million. Romero never played a game for Juventus.

Both players out now viewed as some of the best in their position in the Premier League with the latter being a bonafide world-class centre-back with a world cup to his name. These two players have gone on to win European titles with Spurs and are widely respected across the country.

Juventus currently employ Lloyd Kelly and an unfancied Teun Koopmeiners in their respective positions.

In the 2022/23 season, the face of the Serie A and someone widely considered as the best player in Italy, Paulo Dybala was let go by Juventus on a free transfer to Roma. The Argentine totalled 163 goals and assists in 293 games at Juve and won 5 Serie A’s in the process. Juventus purchased their former number 10 for €41 million from Palermo in 2015.

Since joining Roma, Dybala is still recognised as one of the most talented players in the league with 64 goal contributions in 113 - still an elite rate for an attacking midfielder. Juventus haven’t won the Serie A since he left.

In 23/24, Dejan Kulusevski was again sold to Spurs for €30 million having been bought from Parma four seasons prior for €39 million. At Juventus, the former Swedish wonderkid was constantly misprofiled and misused by Massimiliano Allegri which saw his stock fall considerably and was thus loaned out to Tottenham for 2 straight seasons. Whilst playing for the 2 time Champions League winners, Kulusevksi put up a modest 18 goals and assists across 74 games.

Since moving to England, he’s solidified himself as one of the most revered attackers in the division when fully fit and was linked to a £80 million + move to Man City only months ago.

We’re not done yet.

In the 2024/25 season, Juventus sold:

Dean Huijsen

Moise Kean

Matias Soule

Enzo Barrenechea

Kaio Jorge

For a collective sum of €73 million.

Huijsen. One of the best centre-back prospects we’ve seen in the last decade. Came to Bournemouth at 19, made the Premier League his playing ground for a season and left to Real Madrid for upwards of $60 million. He was so impressive that even Jose Mourinho demanded for him to be signed on loan when he was at Roma. Huijsen played once for Juventus’ first team having joined their youth set-up at the u17 level.

Moise Kean has been sold twice by Juventus. One of Europe’s most highly touted young players, Keane rose to stardom in 2018/19 for being the first player born in the 2000s to score in the Champions League. The number 9 played 21 times in his first spell at the Old Lady and scored 7 times. But strangely, in the 19/20 campaign he was sold to Everton for €27.5m but failed to impress. A loan spell at PSG followed where Kean began to display his supreme talent once again and guess who came knocking…

Juventus swooped back in for their former starboy at the beginning of the 21/22 season and gave Everton €30 million for their troubles. The return of the hometown hero. A fairytale end to the story right? Keane found the net 14 times in 102 games for Juventus over the course of 3 seasons whilst again being misused by Juve boss Allegri and was sold to Fiorentina for €13 million.

Since this move, the 25 year old has blossomed into one of most fearsome strikers in Italy and finished second in the golden boot race last season, netting 25 goals in all comps.

Juventus’ current number 9is Dusan Vlahovic, the man brought in to replace Keane and who just scored 10 goals in 29 Serie A matches.

Argentine forward Matias Soule came up through Juventus’ youth ranks, playing 19 times for the first team but only amassing 500 minutes in total. He was loaned out to Frosinone in 2023/24 where he thoroughly impressed. Able to notch 11 goals and 3 assists for a side that was relegated, many thought Soule was going to return to Juventus as one of their core players for the future. Instead, the 22 year old was loaned out to Roma with an obligation to buy which was obviously triggered at the end of the 24/25 campaign. Soule was sold for €25.6 million and continues to look like a future superstar.

Enzo Barrenechea was another Argentinian academy product who played 5 times for Juventus in 2022/23. After a permanent transfer to Aston Villa for €8 million, the defensive midfielder went on loan to Valencia due to Villa’s extremely strong midfield depth. He impressed enough to earn a €15 million move to Benfica where he’ll be part of one of the most exciting midfields outside of the top 5 leagues and will likely be going for over double that fee in two or three years time.

Kaio Jorge, one of the football manager greats. Juventus bought the young striker from Santos in 2021 for €7 million. The Brazilian striker played 11 times for Juventus (500 minutes roughly) before a loan to Frosinone where he grabbed only 3 goals in 22 matches. Jorge was then sold to Cruzeiro in Brazil for €7.2 million - slightly more than what he was signed for. This season, back in his native country, Jorge is currently the top scorer in the Brazilian Serie A with 13 goals and 5 assists in only 17 games.

The 9 footballers I have mentioned were bought for a combined fee of 142 million and sold for 156.4 million. That’s not even a 20 million profit on some of the most highly rated youngsters on the continent. The accumulation of these players’ current market value sits at just below 300 million according to Transfermarkt. Nearly double what they were sold for.

This summer, the Old Lady sold impressive youngsters Samuel Mbangula, Nicola Rovella and Alberto Costa for a combined fee of less than €50 million. If recent history is anything to go by, it looks as if the fate of these players is already sealed and Juventus fans will be tearing their hair out once again watching another one of their former players climb to the top of European football.

If you didn’t know any better, you’d think I was making this stuff up. How can a club as big as Juventus keep on making the same mistakes time and time again with little to no desire of perhaps re-evaluating their transfer strategy? It makes the mess at Manchester United and the off-pitch embarrassment of Barcelona look like nothing. That’s 9 players that are currently good enough to walk into Juventus’ starting eleven that were sold for virtually pennies whilst they continue to fork out crazy money on players such as Nico Gonzalez and Douglas who are barely half as good as the people they were coming in to replace.

It defies logic. When looking at the recent sales at Juventus, you’d be forgiven for thinking that they’ve got a bunch of 7 year olds upstairs pushing all the buttons. Countless world-class talents let go in the last 5 years and for what?

An attempt to raise money? Pure profit? Surely if that was the idea, you’d at least try and develop them properly by giving them patience and consistent minutes and then selling them for big money.

I’ve said many times that to be an elite club on the pitch, you have to be elite off of it. Juventus’ dealings in the past 5-6 years make them a far cry from the European juggernaut they once were. It’s little surprise that they have barely challenged for the league and have failed to make it to the latter stages of the Champions League in this period - what hope do they have? The board keeps on getting rid of their best players!

If you need to make money from player sales, then that’s absolutely fine. But surely there’s better ways to do so than selling your youngsters who are on penny wages, for a fraction of their price before they’re anywhere near reaching their peak. It’s not rocket science and it baffles me that this has been going on for so long.

You have to feel for the Juventus fans. They don’t deserve this. On the pitch and off the pitch the club is so far off it and with Igor Tudor staying as their manager this season, it looks as if nothing will change anytime soon. Sometimes to go forward, you must go back and if that means doing away with all the backroom staff and the people who are making these incredible decisions week-in and week-out, then so be it. How can you expect to get anywhere with this level of incompetency at the helm of your club? It’s on the owners and chairman to stand up and make some big decisions, because this is a club that belongs at the top of Italian football.

How much worse does the business at Juventus have to get before it begins to get better?

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